A public website bringing the farm’s story and ordering contact points together
Measurement after launch
A website does not end at launch: you can verify how it is found and how it is read.
Facebook is the only social account officially operated by Nashiyasan.
Posts about the farm on other social platforms are not farm-run content or paid placements; they are independent posts made voluntarily by customers who visited.
Periods when this word of mouth spreads are reviewed alongside Google Search Console and Google Analytics data.
An independent local-information account visited as an ordinary customer and later chose to feature Nashiyasan. It was not advertising requested by the farm. An increase in visits to the official website was observed in the period after that post appeared.
Search Console shows which queries lead to the site. Searches include terms equivalent to “Kurume pears,” “pear farm shop,” and “Nashiyasan Kurume,” so visitors arrive through the farm name, the area, and an interest in pears.
Analytics shows which pages visitors open and how far they read. The variety guide, price tables, shipping fees, and ordering pages — the things people check before buying — are the pages being read.
Search queries and reading patterns guide revisions to headings, descriptions, and the links between pages before the next season, and they also reveal pages that are being missed or information that is hard to find.
The external post and the rise in traffic occurred in sequence, but the data does not prove that the post was the sole cause. Search impressions and positions also vary by time and search conditions. The data shows how the site is found and read, not a direct effect on sales or order volume. New analytics setup and ongoing post-launch analysis and improvement are scoped and quoted separately.
Overview
The role of the site
The Nashiyasan website is the Japanese-language site customers visit online. It brings together the story, sales information, and ordering guidance of a pear farm in Kurume, Fukuoka, so that people looking for the farm can find the information they need and confirm the appropriate ordering contact point.
Information structure before ordering
Each variety page combines photography with harvest timing, key characteristics, average sweetness, and the distinction between green and red pears. A visual chart shows when each variety is in season. Product and shipping tables respond to variety, box size, intended use, destination, and refrigerated-delivery requirements, while the quotation tool calculates product cost, shipping, refrigeration fees, and the total based on the visitor’s selections.
Ordering contact point
The order page clearly explains how to order by phone, fax, or email, with a copyable email template and a downloadable Excel order form. Availability states such as open, temporarily paused, not yet open, and closed are managed per variety and reflected consistently across pricing, quotation, and ordering pages.
Updates by the farm
The farm can update site content from a dedicated editing screen. Varieties, pricing, shipping fees, opening days, news, photography, and reservation status can be changed without editing code, so seasonal changes reach the site as they happen.
After launch
The site also includes an opening calendar, maps and contact details, payment information, news distribution, Facebook integration, a photo gallery, and on-site search. It is designed for comfortable mobile viewing, fast image display, clear search results, and traffic monitoring.
Public website results
The site organizes farm, location, and pear-related information so people can reach the official website from relevant searches.
The farm’s story, varieties, prices, shipping, opening days, and news all sit on one site, so people who find it through search or independent word of mouth can confirm what they need and how to order without looking elsewhere.
Varieties, prices, shipping fees, and availability can be changed by the farm as the season changes.
Visitors can confirm prices, shipping, quotations, and ordering guidance in one connected flow.
These are the changes that came from how the site is structured and operated. What the post-launch measurement actually shows is explained in the next section.
This section lists the services, platforms, and development technologies used for readers who would like the implementation details.
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